Why is my email marked as spam?

It may be frustrating if the emails you send end up in the recipient's SPAM folder. This will make sure your important messages don't come in right. In this article we explain why your email can be marked as SPAM and how to prevent this.

Why is my email marked as SPAM?

There are several reasons why your email can be seen as SPAM. Here are the most common causes:

1. Wrong mail settings
   • If your email domain is not set correctly, email servers may consider your messages suspicious. This can happen if you SPF (Sender Policy Framework) and DKIM (DomainKeys Identifyed Mail) records are not properly configured. These settings help to verify that your email really comes from you.
2. Use of words that are often in SPAM messages
   • Search email filters for words that are often used in SPAM, such as "free," "win," or "click here." Using these words can make your message sign as SPAM.
3. Sending too many emails in a short time
   • Sending emails to a large number of recipients in a short time may cause suspicious activity. This is often associated with mass mailings or Junk campaigns.
4. Recipients mark your email as SPAM
   • If recipients have previously flagged your email as SPAM, this may affect the reputation of your email address or domain. Email providers will then treat your messages more often as SPAM.
5. Low Mail Engagement
   • If your recipients do not open or respond to your emails, this may be a signal to email filters that your messages are unwanted. Email providers include email behavior in their decision to mark email as SPAM.

How can I solve this problem?

Fortunately, there are several ways to make sure your email is not marked as SPAM. Here are some useful tips:

1. Check your email settings
   • Make sure you SPF, DKIM and DMARC records are set correctly. These settings help to verify that your email actually comes from you and prevent your messages from being marked as SPAM.
2. Avoid SPAM-like words
   • Do not use words that often appear in SPAM emails, such as "free," "win," "buy now" or "no charge." Be careful how to write your email and make sure the message is clear and relevant.
3. Send emails to fewer recipients at once
   • Avoid sending emails to thousands of people at once. Send in smaller batches and make sure the email is relevant to the recipients.
4. Ask recipients to add you to their safe list
   • Ask recipients to add your email address to their address book or list of safe senders. This helps to ensure that your messages are not marked as SPAM.
5. Use a SPAM test tool
   • Before sending important emails, you can use a SPAM test tool. These tools check your message for SPAM-like features and give advice on how to improve it. For example, mail-tester.com
6. Provide relevant and valuable content
   • Send emails that contain valuable and relevant information for the recipient. E-mails that are perceived as useful are less quickly marked as SPAM.

Conclusion

It is important to understand why your email can be marked as SPAM and what you can do to prevent this. By setting your email settings properly, choosing the content of your messages carefully and optimizing your shipping behaviour, you can make sure your messages reach the right inbox. Do you need help setting up your email settings? Please feel free to contact us!